revelio

the theme

revelio is not just a name. it is an instruction.

fare luce — to do light —

to illuminate what was hidden, to reveal what was always there but waiting to be found.

the challenge for the visual identity was the same: not to describe discovery. to be it.

the process

the identity was built collectively, in phases.

word storming — every team member brought words connected to the theme. they were grouped into clusters, voted on, refined. language before image.

from the surviving clusters, each team member gathered visuals — pictures that made the concept tangible, felt, not just understood. another round. another filter.

each team member then built a full demo brand identity from the strongest concepts — reusable elements, a coherent visual system, something that could scale.

what emerged from the final vote was not a mood. it was a mechanic.

the identity

the visual language of la settimana enigmistica — italy's iconic puzzle magazine — became the foundation of the entire system.

crossword grids. word searches. mazes. connect the dots. not as decoration. as the brand itself.

the crossword grid hides the word revelio inside it. you don't read the identity — you solve it. the posters around the city made people stop, look closer, use their own minds.

the speaker portraits are surrounded by connect-the-dots outlines — constellations waiting to be drawn. you reveal a face the same way you reveal a star: by connecting what was always there.

the contribution

ideation and wordstorming in the early phases, contributing to the visual direction that shaped the final system. social media posts, website design and updates — all built within the identity.

9 maggio 2026. teatro toselli, cuneo.

credits